Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.

Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.

• LinkedIn
• Twitter
• Twitter
• Mastodon
• Facebook
• Instagram
• YouTube

Latest Articles

• 
  NevilleHobson.com is Now an Archive9 March 2025
  After more than 18 years of writing and publishing here, it’s time for a new chapter. As of today, NevilleHobson.com is no longer being updated. Instead, this site will remain online as an archive of my thinking and writing on… Read more: NevilleHobson.com is Now an Archive
• 
  Letting Go of SEO and Writing for Engagement2 March 2025
  For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find… Read more: Letting Go of SEO and Writing for Engagement
• 
  AI and the End of Billable Hours28 February 2025
  The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital… Read more: AI and the End of Billable Hours
• 
  Whatever Happened to Offline Blog Editors?20 February 2025
  There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise. Programs like Ecto, BlogJet, Qumana, and BlogDesk gave bloggers using the Windows… Read more: Whatever Happened to Offline Blog Editors?
• 
  Completing the Move From WordPress to Ghost14 February 2025
  Over the past few months, I’ve been on a journey to transition my blog from self-hosted WordPress, where it has lived for nearly two decades, to hosted Ghost Pro, a platform designed for a more streamlined, distraction-free writing and publishing… Read more: Completing the Move From WordPress to Ghost
• 
  Lush, Social Media, and the Case for Walking Away10 February 2025
  In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises… Read more: Lush, Social Media, and the Case for Walking Away

Asides / nevillehobson.fyi

Podcasts