Neville Hobson

Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.

Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.

Latest Articles

  • Explaining NFTs with ChatGPT
    Trying to explain in simple terms what NFTs are is often a challenge. Getting your head around ‘non-fungible‘ is a hurdle that can take you down rabbit holes to end up with hundreds of words in your explainer, resulting in confusion and glazed eyes from your explainee. Clever AI to…
  • Creative magic with AI generative avatars
    The advent of creating images where an artificial intelligence (AI) algorithm does the heavy lifting in the actual creation process has evolved in leaps and bounds during 2022. Previously-niche names like DALLE-2 (and its creator OpenAI), Stable Diffusion and Midjourney are now in the wider mainstream vocabulary as more people…
  • Twitter’s chaos may help decentralized alternatives like Mastodon gain traction
    It’s been an adventure observing the chaos that’s ensued following Elon Musk’s completion of his deal last month to purchase Twitter for $44 billion. It’s also been a nightmare for users large and small, and for advertisers large and small, navigating the shifting quicksands that make up the Twitter landscape.…
  • Turmoil engulfs a Twitter in transition
    Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27, Musk has sowed huge fear, uncertainty and doubt about what’s…
  • Wikipedia is about to get easier to edit
    If you’ve ever been involved in editing or creating content on Wikipedia, the online encyclopedia, you’ll know it’s not something you’d typically approach casually. Creating new pages and editing existing ones is not an easy task for beginners. While there are myriad rules, policies and customs you must comply with,…
  • Next levels for AI-generated images
    Look at these four images of some well-known people who have died in the past 30 years. They probably look familiar and I’d guess you will be able to easily identify all of them. Left to right from top: Princess Diana (died 1997), Freddie Mercury (1991), Michael Jackson (2009), and…

Asides /

  • As Elon Musk continues remaking Twitter in his own image, I wonder what tomorrow’s Twitter will look like, if it survives the current carnage. The question of Twitter’s survival as a going concern isn’t a far-fetched point given the extraordinary events that have happened since Musk acquired the social network […]
  • The front page of the i newspaper succinctly portrays the political landscape in the UK this morning. It’s almost beyond reasonable belief that this country has arrived at such a state of chaos with not only a government in utter disarry and the economy in tatters but also the political […]
  • The photo you see above of a spectacular post-dawn red sky is the scene that confronted me early on Monday morning when I opened my front door. It took my breath away! I captured the scene with a Samsung Galaxy Z Flip4 foldable smartphone and posted the photo to Instagram. […]
  • For the past week, I’ve been trying to make some sense of what Liz Truss and Kwasi Kwarteng, Prime Minister and Chancellor of the Exchequer respectively, are attempting to achieve in and for the UK with the not very “mini” budget announced to the House of Commons a week ago […]
  • Increasing alarm at rising energy costs in the UK has dominated the news agenda in recent weeks, reaching its current peak after the energy regulator Ofgem (the Office of Gas and Electricity Markets) announced the widely-expected huge increase in the cap on average energy bills on August 26. What it […]