Neville Hobson

Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.

Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.

Latest Articles

  • The Promise and Peril of Sora Text-to-Video
    In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality blur. Sora enables creators to make vivid, dynamic videos just…
  • Digital Walls: Boundaries in the Evolution of the Public Square
    Imagine a modern Speaker’s Corner in Hyde Park, London, a public square that traditionally is a symbol of free speech and public discourse, now surrounded by towering walls made of digital screens displaying algorithmically-generated content. Individuals inside the walls are wholly focused on their personal devices, isolated in their own…
  • The Future of Online Search: A Closer Look at Perplexity AI
    When I search online for the most relevant, comprehensive, and accurate information I’m looking for, I find it’s typically a hit-or-miss procedure. Traditional search engines will give you results but heavily weighted to sponsored listings or paid ads, thus making it hard to determine what’s trustworthy and worth my attention.…
  • FIR at 19: A Milestone in Podcasting
    Nineteen years ago this past week, Shel Holtz and I founded and launched the For Immediate Release podcast. Back then, podcasting was in its infancy and we began a journey at a time when it was more of an experiment than a mainstream platform. Our foray into this medium that…
  • Key Themes in my Writing Agenda for 2024
    During the Christmas/New Year break, as I considered what topics I might explore in this blog in 2024, I reflected back to remind myself of what I’ve been writing about in 2023. Given the blog’s broad embrace of being “at the intersection of business, communication, and technology”, it was no…
  • Wrapping up a Year of Innovation
    As 2023 draws to a close, it’s a good time to reflect on the journey we’ve travelled this year at Ideas to Innovation, a business podcast I host for Clarivate. This year, we’ve delved into a diverse array of topics, from the intricacies of life sciences to the expanses of…
  • How to achieve audio excellence in podcasting
    When I started podcasting in January 2005, anyone’s expectations about audio quality didn’t matter much. Unless you were a radio station with a studio, what you could expect was pretty rough and ready audio quality, especially if you wanted to record remotely. Nearly twenty years later, the picture could not…
  • The hate speech problem on X: a test of conscience for users and brands
    I’ve often wondered what event would happen, or what tipping point would be reached, for people to abandon ship on X formerly known as Twitter. Since being acquired by Elon Musk in October 2022, the social network’s decline that has been going on for a number of years has accelerated…
  • With GPT Builder you can create your own personalised ChatGPT
    In the fast-evolving landscape of artificial intelligence, generative AI tools like ChatGPT have emerged as frontrunners, captivating the imagination of technophiles and business leaders alike. The allure of these AI marvels lies in their remarkable ability to simulate human-like interactions, offering insights, generating ideas, and even composing literary pieces. This…

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Podcasts

For Immediate Release
The Small Data Forum Podcast
Ideas to Innovation Season 2
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