Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.
Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.
Latest Articles
- NevilleHobson.com is Now an Archive
After more than 18 years of writing and publishing here, it’s time for a new chapter. As of today, NevilleHobson.com… Read more: NevilleHobson.com is Now an Archive - Letting Go of SEO and Writing for Engagement
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised… Read more: Letting Go of SEO and Writing for Engagement - AI and the End of Billable Hours
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and… Read more: AI and the End of Billable Hours - Whatever Happened to Offline Blog Editors?
There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape… Read more: Whatever Happened to Offline Blog Editors? - Completing the Move From WordPress to Ghost
Over the past few months, I’ve been on a journey to transition my blog from self-hosted WordPress, where it has… Read more: Completing the Move From WordPress to Ghost - Lush, Social Media, and the Case for Walking Away
In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United… Read more: Lush, Social Media, and the Case for Walking Away - Can a PHEV Change my Mind about PHEVs?
In 2020, I bought a Toyota Corolla Excel self-charging hybrid hatchback – known today as a hybrid electric vehicle (HEV)… Read more: Can a PHEV Change my Mind about PHEVs? - Bluesky’s Growth Surge: A Social Media Phenomenon in Progress
Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the… Read more: Bluesky’s Growth Surge: A Social Media Phenomenon in Progress - Why Simplicity Still Wins in Digital Communication
Recently, I found myself wading through a dense 50-page PDF report. The convoluted text, lengthy paragraphs, lack of meaningful visuals,… Read more: Why Simplicity Still Wins in Digital Communication
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