Neville Hobson

Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.

Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.

Latest Articles

  • Creative magic with AI generative avatars
    The advent of creating images where an artificial intelligence (AI) algorithm does the heavy lifting in the actual creation process has evolved in leaps and bounds during 2022. Previously-niche names like DALLE-2 (and its creator OpenAI), Stable Diffusion and Midjourney are now in the wider mainstream vocabulary as more people…
  • Twitter’s chaos may help decentralized alternatives like Mastodon gain traction
    It’s been an adventure observing the chaos that’s ensued following Elon Musk’s completion of his deal last month to purchase Twitter for $44 billion. It’s also been a nightmare for users large and small, and for advertisers large and small, navigating the shifting quicksands that make up the Twitter landscape.…
  • Turmoil engulfs a Twitter in transition
    Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27, Musk has sowed huge fear, uncertainty and doubt about what’s…
  • Wikipedia is about to get easier to edit
    If you’ve ever been involved in editing or creating content on Wikipedia, the online encyclopedia, you’ll know it’s not something you’d typically approach casually. Creating new pages and editing existing ones is not an easy task for beginners. While there are myriad rules, policies and customs you must comply with,…
  • Next levels for AI-generated images
    Look at these four images of some well-known people who have died in the past 30 years. They probably look familiar and I’d guess you will be able to easily identify all of them. Left to right from top: Princess Diana (died 1997), Freddie Mercury (1991), Michael Jackson (2009), and…
  • Jerry Harrison, the entrepreneurial rock star turned rockstar entrepreneur
    In August, I had the great pleasure and distinct honour of being in conversation with Jerry Harrison, a Rock and Roll Hall of Fame inductee through his role with Talking Heads, one of the most critically-acclaimed New Wave rock bands of the 1980s. Our conversation was for an episode of…
  • It should be adiós and not hasta la vista baby
    Today, Boris Johnson formally stood down as UK Prime Minister and has been replaced by Liz Truss who accepted an invitation from the Queen to form a new government. Thus culminates a fraught summer in which Truss and former Chancellor Rishi Sunak battled it out in a leadership contest that…
  • The human imagination in AI-generated art
    Last week, a man in the US entered an artwork in a competition and won first prize in the digital art category with a work called “Théâtre D’opéra Spatial.” As reported by Vice: The image is gorgeous. It depicts a strange scene that looks like it could be from a…
  • Stop the show, I want to get off
    If you’ve read any of the mainstream media in recent days, or glanced through the news feeds in your social networks, it wouldn’t take much to feel that the end of the world as we know it is imminent. It really is hard to talk about the sorry state of…

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