Neville Hobson

Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.

Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.

Latest Articles

  • How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
    A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the data sets of large language models (LLMs) like ChatGPT and…
  • How Keir Starmer’s Labour Landslide Will Reshape British Politics
    The results of the 2024 UK general election on 4 July have sent shockwaves across the British political landscape. The Labour Party led by Sir Keir Starmer, pictured above, won a landslide victory, securing 412 seats and an overwhelming working majority in the House of Commons of 181. The results…
  • When Ethics and Values Became Mere Words at the Post Office
    The Post Office Horizon IT scandal, widely regarded as one of the gravest injustices in British legal history, exposed a profound crisis of ethics at the heart of a trusted institution. The scandal, which ruined the lives of over 700 sub-postmasters over more than two decades, stemmed from faulty accounting…
  • Threads of Connection
    I like Threads, it’s a good social network to be active in and to engage with others. Or to listen, I find that appealing too. The desktop and mobile apps are good, although all lack some features that may come sooner or later. For me, one niggle is the icon…
  • Just How Risky are Fake LinkedIn Profiles and What Can You Do About It?
    In 2022, the business social network LinkedIn removed over 80 million fake profiles, according to data from Allure Security, a firm that offers online brand protection-as-a-service and handles such takedowns every day. If that sounds a lot (it is!), then consider this – Allure says it’s an increase of 152…
  • Clash of the Would-Be Next PMs in First TV Election Debate
    On the night of 4 June, Prime Minister Rishi Sunak and Labour leader Sir Keir Starmer faced off in the first televised debate of the 2024 UK general election campaign. My wife and I watched it, broadcast live on ITV. I thought it was a very good use of the…
  • Insights on podcasting from The Podcast Show 2024
    Last week, I joined thousands of others for the first day of The Podcast Show 2024 at the Business Design Centre in London. This third annual consumer event is a major gathering for the podcasting industry, probably the most significant such event outside the US. It’s a showcase not only…
  • Can Labour End the Tory Reign?
    The forthcoming UK general election on 4 July, announced by Conservative Prime Minister Rishi Sunak on 22 May (outside No 10 Downing Street, in the pouring rain), will be a pivotal moment in UK politics. According to opinion polls, Labour currently enjoys at least a 20-point lead over the Conservatives,…
  • Looking Through Windows
    There’s something uniquely nostalgic about rummaging through old boxes. It’s like flipping through pages of a dusty photo album, where each item stirs a long-forgotten memory. Yesterday, as I delved into boxes at the back of my garage, trying to make some progress with our de-cluttering project, I unearthed a…

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Podcasts

For Immediate Release
The Small Data Forum Podcast
Ideas to Innovation Season 2
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