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FIR 202: We Regret any Inconvenience

December 28, 2020 by Neville Hobson 

Inconvenience

Of all the topics Shel and I discussed in the December episode of The Hobson & Holtz Report aka FIR 202, published last week, two in particular stand out for me. The first addresses the way in which organisations make apologies to their customers and other stakeholders. With lockdowns, shutdowns and economic gloominess everywhere, the current pandemic provides so many opportunities to do it and do it right. Unfortunately, while the pandemic has sparked an outbreak of corporate … [Read more...] about FIR 202: We Regret any Inconvenience

Filed Under: Business, Communication, Public Relations, Society, Technology, The Hobson & Holtz Report, Trends, Twitter, Workplace Tagged With: Clubhouse, corporate apologies, Sherwin Williams, Substack, WordPress, Zoom, zumping

FIR 193: Zoombombing and other Coronavirus Tales

March 24, 2020 by Neville Hobson 

Zoombombing

The March episode of “The Hobson & Holtz Report,” aka FIR 193, is a coronavirus communications special with Neville and Shel discussing these topics: How Shel and Neville’s respective organizations are communicating during the outbreakA study finds employers are the most credible source of coronavirus information for employeesSnapchat, AI, VR, and LinkedIn are all playing their partShelter-in-place orders could make work-from-home the new normalHow brands are navigating marketing and … [Read more...] about FIR 193: Zoombombing and other Coronavirus Tales

Filed Under: Communication, Business, Marketing, Public Relations, Society, The Hobson & Holtz Report, Workplace Tagged With: coronavirus, COVID-19, Edelman Trust Barometer, Webcor, WordPress, Work From Home, zoombombing

FIR 188: Translating the Internet into Arabic

October 20, 2019 by Neville Hobson 

Internet

Finding news and information online you can trust about things you're interested in is a high expectation for most people in these connected times in which we live. Unless you're looking for wide-ranging content in the Arabic language, that is. Just 0.6% of Internet content is available in Arabic despite it being the fourth most common language among internet users, according to a report by the Guardian. What some people like Ameen al-Jaleeli in the Iraqi city of Mosul, and … [Read more...] about FIR 188: Translating the Internet into Arabic

Filed Under: Communication, Artificial Intelligence, Business, Marketing, Public Relations, Social Networks, Society, Technology, The Hobson & Holtz Report, Web, Workplace Tagged With: Amazon, brand advocacy, ghosting, Internet, WordPress

Welcome to the Gutenberg Editor

December 5, 2018 by Neville Hobson 

A new version of WordPress is expected to land during the next few weeks  - perhaps even as soon as December 6 - if development plans proceed smoothly. I've been a WordPress user since version 1.5 over a decade ago, and I'm excited about 5 mostly because of Gutenberg, the brand new post and page editor that aims ultimately to replace the traditional classic editor that's been part of WordPress since its beginnings. This new version 5.0 release of the popular content management … [Read more...] about Welcome to the Gutenberg Editor

Filed Under: Communication, Blogging, Experimenting, Software, Weblogs Tagged With: Gutenberg, WordPress

For Immediate Release 147:
Tell Me a (Facebook) Story

July 24, 2018 by Neville Hobson 

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics: Starbucks and plastic straws (listener comment from Kris Gallagher) British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’ Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media? Whatever the EU does about copyright laws, expect it … [Read more...] about For Immediate Release 147:
Tell Me a (Facebook) Story

Filed Under: The Hobson & Holtz Report, Advertising, Business, Communication, Europe, Innovation, Marketing, Public Relations, Reputation, Social Media, Social Networks, Software, Technology, Twitter, Web Tagged With: British Airways, Crimson Hexagon, Facebook, Reddit, WordPress

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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