FIR 202: We Regret any Inconvenience

Of all the topics Shel and I discussed in the December episode of The Hobson & Holtz Report aka FIR 202, published last week, two in particular stand out for me. The first addresses the way in which organisations make apologies to their customers and other stakeholders. With lockdowns, shutdowns and economic gloominess everywhere, the current pandemic provides so many opportunities to do it and do it right. Unfortunately, while the pandemic has sparked an outbreak of corporate apologies, most…

FIR 193: Zoombombing and other Coronavirus Tales

The March episode of “The Hobson & Holtz Report,” aka FIR 193, is a coronavirus communications special with Neville and Shel discussing these topics: How Shel and Neville’s respective organizations are communicating during the outbreak A study finds employers are the most credible source of coronavirus information for employees Snapchat, AI, VR, and LinkedIn are all playing their part Shelter-in-place orders could make work-from-home the new normal How brands are navigating marketing and social media during the crisis Zoombombing is…

FIR 188: Translating the Internet into Arabic

Finding news and information online you can trust about things you’re interested in is a high expectation for most people in these connected times in which we live. Unless you’re looking for wide-ranging content in the Arabic language, that is. Just 0.6% of Internet content is available in Arabic despite it being the fourth most common language among internet users, according to a report by the Guardian. What some people like Ameen al-Jaleeli in the Iraqi city of Mosul, and organisations such…

Welcome to the Gutenberg Editor

A new version of WordPress is expected to land during the next few weeks  – perhaps even as soon as December 6 – if development plans proceed smoothly. I’ve been a WordPress user since version 1.5 over a decade ago, and I’m excited about 5 mostly because of Gutenberg, the brand new post and page editor that aims ultimately to replace the traditional classic editor that’s been part of WordPress since its beginnings. This new version 5.0 release of the popular…

For Immediate Release 147:
Tell Me a (Facebook) Story

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics: Starbucks and plastic straws (listener comment from Kris Gallagher) British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’ Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media? Whatever the EU does about copyright laws, expect it to change social media globally Chatrooms come…

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