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Wimbledon

Meet the omni-channel experience that is Wimbledon 2016

June 28, 2016 by Neville Hobson 

The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens large and small across the globe in real time and recorded, but also available and accessible on myriad devices, from smartwatches to big-screen PCs, almost anything that can connect to the global internet any time anywhere. To be sure, there's … [Read more...] about Meet the omni-channel experience that is Wimbledon 2016

Filed Under: IBM, Business, Communication, Events, Experiences, Innovation, Marketing, Mobile, Public Relations, Social Media, Software, Sport, Technology, Web Tagged With: IBM, IBM Watson, Wimbledon

IBM delivers the experience at Wimbledon 2015

July 8, 2015 by Neville Hobson 

Henman Hill

The picture above is of a landmark that's well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now. It's Henman Hill, the grassy mound smack in the middle of the Wimbledon venue, nicknamed thus for the now-retired British player Tim Henman. It's packed with people - and usually more than than you see here - enjoying the live tennis on huge screens at the side of Number 1 Court to the right, just out of the view, or having a picnic in the … [Read more...] about IBM delivers the experience at Wimbledon 2015

Filed Under: Communication, Entertainment, Events, Experiences, Public Relations, Social Media, Software, Sport, Technology, Web Tagged With: IBM, Wimbledon

IBM develops mobile apps for Wimbledon

June 23, 2009 by Neville Hobson 

If you're a Wimbledon fan and you have an iPhone or iPod Touch, and you want to keep up with what's happening at this year's tennis championship no matter where you happen to be, there's a treat in store for you. Just head over to the App Store and install the Wimbledon iPhone Application. It's free and works on an iPhone running the new OS 3.0 (I have it installed). The minimum requirement is OS 2.0. I'm not a huge tennis nor Wimbledon fan but I love this app and being able to check … [Read more...] about IBM develops mobile apps for Wimbledon

Filed Under: Communication, Events, Innovation, Marketing, Mobile, Software, Sport, Technology Tagged With: IBM, Wimbledon

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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