• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • About

Neville Hobson

www.nevillehobson.com

  • Podcasts
  • Library

webinar

How to engage the C-suite about social media with authority and confidence

October 16, 2017 by Neville Hobson 

"Social media takes time to build," said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It's equally true that one of the biggest obstacles to using social … [Read more...] about How to engage the C-suite about social media with authority and confidence

Filed Under: Social Media, Business, Communication, Events, Leadership, Professional Development, Workplace Tagged With: SNCR, The Conference Board, webinar

SNCR webinar will help you close the C-Suite gap about social media

September 26, 2017 by Neville Hobson 

Executives

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it's often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions - hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn't … [Read more...] about SNCR webinar will help you close the C-Suite gap about social media

Filed Under: Business, Communication, Events, Leadership, Marketing, Professional Development, Social Media, Workplace Tagged With: SNCR, The Conference Board, webinar

Where does social marketing end and social PR begin?

November 28, 2014 by Neville Hobson 

Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I've partnered with Cision and Vocus to address these elements of a big topic in a free webinar we're presenting on December 9 that will help you bring a clear focus to your social communications planning and execution in 2015. Here's the heart of what we'll be doing: Discover the communications strategies, tactics, and channels used by … [Read more...] about Where does social marketing end and social PR begin?

Filed Under: Business, Communication, Events, Marketing, Professional Development, Public Relations, Social Media Tagged With: Cision, Vocus, webinar

Primary Sidebar

What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

Twitter Facebook LinkedIn Instagram Flipboard
Subscribe via RSS

Subscribe via Email

Get email notifications of new posts.

Search This Site

Social Streams

Twitter, Instagram, Etc
Vuelio Top 10 Blog

Creative Commons license
Copyright © 2021 Neville Hobson. Some rights reserved.
This work is licensed under a Creative Commons International License.
Site version 10.1 · Powered by WordPress and Genesis Framework ·
RSS · Read Terms & Conditions of Use · Privacy Policy