See the wood for the trees with NFTs

We’re seeing the metaverse and Web 3.0 being used to hide promo codes, and companies are getting people to look around and earn things in the metaverse – that’s where I think there’s going to be a lot of growth. In NFTs, we see a market that is quite flooded, but it’s become the path of least resistance for companies to get involved in the space. NFTs are how brands are dipping their toes in the water. Dan Jurek, the…

Get to know DAOs

Decentralized autonomous organizations or DAOs are a hot topic these days. And with so much reporting and opinion it can be hard not only to understand what a DAO is but also to better understand the significance of this very different form of organization. Indeed, much of the reporting I see is on answering the question, ‘What is a DAO?’ Here’s a good definition on Wikipedia: A decentralized autonomous organization (DAO), sometimes called a decentralized autonomous corporation (DAC), is an…

As NFT marketplaces take off, protecting your intellectual property rights is paramount

If 2021 was the year of growing awareness of a thing called a ‘non-fungible token‘ – NFT for short – 2022 looks like it will be the year of better understanding of NFTs, what you can do with them as representations of goods (real as well as digital), and an appreciation of the power of cryptocurrencies in this Web 3 supply chain. As more companies start making moves into NFTs – like Selfridges and the Associated Press to name just…

Making NFTs as easy as shopping in a store

One of the difficulties with NFTs for most people is understanding precisely what they are and what they mean to a purchaser. Even the name from which the initialism is derived – ‘non-fungible token‘ – sounds like so much techno-babble. Still, NFTs are a $41 billion marketplace right now that drives a fast-growing cryptocurrency market with digital and physical goods changing hands for huge amounts of real money in some cases that drive an equally fast-growing hype cycle that some…

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