Wall Street Journal Archives - NevilleHobson.com

FIR 183: Let’s get personal

The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent. GDPR is one year old. Has it succeeded in protecting Europeans’ privacy? PR professionals are relegating earned media to the dustbin.…

Changing the game with native advertising

Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats…