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FIR 183: Let’s get personal

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The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — […]

Posted on May 31, 2019June 3, 2019 The Hobson & Holtz ReportBusinessCommunicationEthicsEuropeMainstream MediaMarketingPodcastingPublic RelationsTrends

Changing the game with native advertising

Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. […]

Posted on March 11, 2014March 11, 2014 AdvertisingBusinessCommunicationInnovationMainstream MediaMarketingOnline MediaPublic RelationsTrendsWeb
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