Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what's happening in that industry from a social media perspective, you'll know about what companies like Ford (surely today's poster child for the social car industry) and General Motors in the US, Opel in Germany and Nissan globally are doing - just four examples of imagination and creativity at work, clearly supporting measurable business goals. The car … [Read more...] about Volvo Trucks creates a broad footprint across the social web for new truck launch