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Volkswagen

Volkswagen pranks its tarnished reputation on April Fool’s Day

VW tarnished
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In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish […]

Posted on April 2, 2021April 6, 2021 AutomotiveBusinessCommunicationEthicsMarketingPublic RelationsReputation

VW: Recalling a reputation

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The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group […]

Posted on October 9, 2015April 2, 2021 AutomotiveBusinessCommunicationInvestor RelationsLeadershipMarketingPublic RelationsReputationSociety

Add “to Volkswagen” to the business lexicon

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As the Volkswagen emissions-testing-fiddling scandal rolls on – and is getting much worse for the beleaguered German firm […]

Posted on October 2, 2015April 2, 2021 AutomotiveBusinessCommunicationMarketingPublic RelationsReputationSocietyTrends

Can a tarnished VW emerge successfully from #dieselgate?

VW tarnished
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The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the […]

Posted on September 24, 2015April 2, 2021 AutomotiveBusinessCommunicationEmployee CommunicationEthicsInvestor RelationsLeadershipMarketingPublic RelationsReputationSocietyTechnology

Desperation driving ad creativity

How do you address the clear trend of people not paying attention to your ad during the commercial […]

Posted on March 26, 2013March 26, 2013 AdvertisingBusinessCommunicationMarketingTelevisionTrends
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