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Volkswagen

VW: Recalling a reputation

October 9, 2015 by Neville Hobson 

The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees' homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of the US Congress to explain what happened (and where he admitted he knew about the cheating in 2014), finger-pointing gets underway, dire warnings emerge about potential restructuring and job losses, and a share price that has … [Read more...] about VW: Recalling a reputation

Filed Under: Business, Communication, Investor Relations, Leadership, Marketing, Public Relations, Reputation, Society Tagged With: #dieselgate, Volkswagen

Add “to Volkswagen” to the business lexicon

October 2, 2015 by Neville Hobson 

As the Volkswagen emissions-testing-fiddling scandal rolls on - and is getting much worse for the beleaguered German firm - speculation grows that other car makers are also gaming the system. If the testing methods used in countries around the world are so predictable that knowing exactly how they work offers ready temptation to circumvent tests in ways that don't really seem wrong - it's just a little cheating, don't you know? - it seems credible to take the view that this surely must be … [Read more...] about Add “to Volkswagen” to the business lexicon

Filed Under: Business, Communication, Marketing, Public Relations, Reputation, Society, Trends Tagged With: Samsung, Volkswagen

Can a tarnished VW emerge successfully from #dieselgate?

September 24, 2015 by Neville Hobson 

The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I'd say), although it's far from clear what the consequences and outcomes will actually be. What's extraordinary - except, maybe it isn't anymore - is, on the one hand, the speed with which the unravelling of VW's reputation is … [Read more...] about Can a tarnished VW emerge successfully from #dieselgate?

Filed Under: Business, Communication, Employee Communication, Ethics, Investor Relations, Leadership, Marketing, Public Relations, Reputation, Society, Technology Tagged With: #dieselgate, Volkswagen

Desperation driving ad creativity

March 26, 2013 by Neville Hobson 

How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They're either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever reason, people aren't glued exclusively to their TV screens as they used to be in those golden days of yore. With so much competing for our attention today, there's plenty … [Read more...] about Desperation driving ad creativity

Filed Under: Advertising, Business, Communication, Marketing, Television, Trends Tagged With: DDB, Volkswagen

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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