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Social marketing and social PR: never the twain shall meet?

December 21, 2014 by Neville HobsonĀ 

Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as "The Big Christmas Grudge Match: Social Media Marketing vs Social PR" although I saw it very much as comparing and contrasting the two elements that, in many respects, are different sides of the same coin. Whatever you call it, I thought it was a terrific … [Read more...] about Social marketing and social PR: never the twain shall meet?

Filed Under: Business, Communication, Events, Interviews, Marketing, Presentations, Professional Development, Public Relations, Social Media Tagged With: #SocialPR, Cision, Vocus

Where does social marketing end and social PR begin?

November 28, 2014 by Neville HobsonĀ 

Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I've partnered with Cision and Vocus to address these elements of a big topic in a free webinar we're presenting on December 9 that will help you bring a clear focus to your social communications planning and execution in 2015. Here's the heart of what we'll be doing: Discover the communications strategies, tactics, and channels used by … [Read more...] about Where does social marketing end and social PR begin?

Filed Under: Business, Communication, Events, Marketing, Professional Development, Public Relations, Social Media Tagged With: Cision, Vocus, webinar

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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