The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have…
How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and…
Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV
Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30; Quick News: Twitter deletes tweets on DMCA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;…
Slowing growth in user numbers and failure to capture a bigger slice of digital advertising revenue drove the departure of the chief executive
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom
A discussion topic in episode 701 of the FIR podcast, published today, looks at a question asked in the Metro newspaper last week: should British politicians take notes from Barack Obama’s campaign team? The Metro’s excellent report looked at the key role social media played – especially Twitter – in…
It’s a concise article in The Guardian but it’s powerful, shining a light on a truly ugly side of human behaviour. The subject is rape and, as the article’s subtitle so aptly puts it, how social media channels like Facebook "provide outlets for the worst kind of misogyny." Who likes…
