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FIR 198: Is #WFH the post-pandemic future?

August 22, 2020 by Neville Hobson 

Going to work

What coronavirus will do to our offices and homes post-pandemic is a question that prompts multiple answers on a daily basis. If there are ten questions, you'll find ten different answers. About the only thing that's consistently equal in opinion is that there will be change and it will be profound. It's a big topic that exercised Shel and I in the August 2020 episode of The Hobson and Holtz Report aka FIR 198. We anchored the discussion with a broad-brush picture painted by the BBC that … [Read more...] about FIR 198: Is #WFH the post-pandemic future?

Filed Under: Business, Communication, Society, The Hobson & Holtz Report, Trends, Workplace Tagged With: coronavirus, COVID-19, instagram, pandemic, Tik Tok, Twitter

Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, Blogging, Digital media, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

#Hashtag10: the best hashtag fails in a decade

August 24, 2017 by Neville Hobson 

Hashtags

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade

Filed Under: Twitter, Business, Communication, Social Media, Society Tagged With: Article, Blogging, Digital media, Edward Helmore, Facebook, Internet, Media, News, Social media, Social networking, Technology, Twitter, US news, World news

Lights, camera, action: the unexpected rise of live online video

May 3, 2016 by Neville Hobson 

streaming mobile video

One of the most credible articles I've read this year on what's happening with live online video appeared in the Guardian last week. Written by Jerry Daykin, a global digital partner at Carat UK, the feature describes a complex landscape where live-video tools like Periscope, Facebook Live Video and Snapchat enable individuals to create and share content on-demand, yet highlights an issue that could have a big impact on how this landscape continues to evolve: A growing problem for social … [Read more...] about Lights, camera, action: the unexpected rise of live online video

Filed Under: Trends, Communication, Experiences, Marketing, Mobile, Social Media, Social Networks, Software, Technology, Twitter, Web Tagged With: Article, Comment, Digital marketing, Facebook, Internet, Jerry Daykin, Marketing & PR, Media, Media & Tech Network, Social networking, Technology, Twitter, UK Professional Networks

FIR #818: Do we really have to take emoji seriously?

July 27, 2015 by Neville Hobson 

The Hobson & Holtz Report

Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30; Quick News: Twitter deletes tweets on DMCA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop; News That Fits: Do we really have to take emoji seriously?; Dan York's Tech Report; Edward Snowden's message to the IETF, Instagram brings … [Read more...] about FIR #818: Do we really have to take emoji seriously?

Filed Under: FIR Podcast Network Tagged With: emoji, Twitter

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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