In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you'd think that brands (and Volkswagen in particular) would think twice - at least, think carefully - about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what's good, bad or ugly is often highly subjective it's hard to pinpoint a specific prank done by a … [Read more...] about Volkswagen pranks its tarnished reputation on April Fool’s Day
Trust
FIR 203: Insurrection and Sea Shanties
'Trust' was the major theme for discussion in the January episode of The Hobson and Holtz Report podcast aka FIR 203 that Shel and I recorded last weekend and published on Monday. It underpinned all other topics we discussed as we started the episode reviewing the key analysis in the Edelman Trust Barometer 2021 - the report concludes that there is a 'crisis of leadership' with a growing trust gap and declines in trust worldwide; and without a trusted leadership source to look to, people … [Read more...] about FIR 203: Insurrection and Sea Shanties
SDF 43: The wearing away of trust
In the first episode in 2021 of our monthly Small Data Forum podcast, Thomas, Sam, and I discussed the big picture of Trump and what's next for him, Joe Biden and America post-Trump, and in the context of our predictions in episode 42 in December. Those predictions weren't that shabby, as it turns out. We considered what social media is: platform, publisher, or leech, which provoked some lively and trenchant opinion. We pondered the consequences and outcomes of the Capitol riots or … [Read more...] about SDF 43: The wearing away of trust
SDF 29: Back to the Future
By Sam Knowles, co-presenter, SDF Podcast. When Rome teetered on the brink of democratic collapse in the first century BCE, as it prepared – unknowingly – to move from a form of notional democracy to imperial rule, three men came together to save the ever-expanding city state and advance their political careers. Caesar, Pompey, and Crassus – the swashbuckler, the strategist, and the finance guy – effectively took power under emergency measures. Known collectively as the First Triumvirate, … [Read more...] about SDF 29: Back to the Future
SDF Podcast 24: Reading the runes for 2019
The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019. Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list being topped by Facebook, and then some more Facebook. Followed by GDPR and other regulatory activities, mainly by the EU. And of course we … [Read more...] about SDF Podcast 24: Reading the runes for 2019
Twitter removes fake followers to build trust in follower counts
If you've noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts - the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence … [Read more...] about Twitter removes fake followers to build trust in follower counts
SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”
The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. This episode's show notes were written by Thomas Stoeckle. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news … [Read more...] about SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”
SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics
Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices. This episode's show notes were written by Thomas Stoeckle. The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey’s history, and China on top with … [Read more...] about SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics