Trust Archives - NevilleHobson.com

The cost of defying public opinion about doing business in Russia

As the continuing war that followed the Russian invasion of Ukraine in February 2022 passed its 90th day, the tragedy that has befallen Ukraine at the hands of Russia knows no bounds. The Donbas region in the east of Ukraine is but a wasteland with a death toll in the many thousands. After months of non-stop shelling and bombing, the city of Mariupol is it’s own vision of Hell on earth. Many Ukrainians have been shipped off to the interior…

Volkswagen pranks its tarnished reputation on April Fool’s Day

In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you’d think that brands (and Volkswagen in particular) would think twice – at least, think carefully – about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what’s good, bad or ugly is often highly subjective it’s hard to pinpoint a specific prank done by…

FIR 203: Insurrection and Sea Shanties

‘Trust’ was the major theme for discussion in the January episode of The Hobson and Holtz Report podcast aka FIR 203 that Shel and I recorded last weekend and published on Monday. It underpinned all other topics we discussed as we started the episode reviewing the key analysis in the Edelman Trust Barometer 2021 – the report concludes that there is a ‘crisis of leadership’ with a growing trust gap and declines in trust worldwide; and without a trusted leadership…

SDF 43: The wearing away of trust

In the first episode in 2021 of our monthly Small Data Forum podcast, Thomas, Sam, and I discussed the big picture of Trump and what’s next for him, Joe Biden and America post-Trump, and in the context of our predictions in episode 42 in December. Those predictions weren’t that shabby, as it turns out. We considered what social media is: platform, publisher, or leech, which provoked some lively and trenchant opinion. We pondered the consequences and outcomes of the Capitol…

SDF 29: Back to the Future

By Sam Knowles, co-presenter, SDF Podcast. When Rome teetered on the brink of democratic collapse in the first century BCE, as it prepared – unknowingly – to move from a form of notional democracy to imperial rule, three men came together to save the ever-expanding city state and advance their political careers. Caesar, Pompey, and Crassus – the swashbuckler, the strategist, and the finance guy – effectively took power under emergency measures. Known collectively as the First Triumvirate, they made…