If you've noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts - the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence … [Read more...] about Twitter removes fake followers to build trust in follower counts
Trust
SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”
The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. This episode's show notes were written by Thomas Stoeckle. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news … [Read more...] about SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”
SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics
Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices. This episode's show notes were written by Thomas Stoeckle. The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey’s history, and China on top with t … [Read more...] about SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics
For Immediate Release 122: Trust, influence, pharma and more
The January installment of The Hobson & Holtz Report brings Neville Hobson and Shel Holtz together in a long-form podcast that covers a handful of topical issues. We start with the 2018 Edelman Trust Barometer including the role of influencers as influence marketing efforts move from agencies to in-house departments. Next, the rise of live-streaming video with 95% of executives planning to use it this year. Then, which pharma companies are winning at social? We look at the results of a … [Read more...] about For Immediate Release 122: Trust, influence, pharma and more
SNCR fake news study: high stakes for marketers in survey findings
You can summarise what marketers think about fake news with this - they are ambivalent about what ought to change, and are reluctant to alter their own business practices. That's a key finding from the results of an online survey-based research study carried out between August-November 2017 by The Society for New Communications Research of The Conference Board (SNCR). Led by SNCR Fellow Jeff Pundyk, a former Senior Vice President at The Economist, the prime purpose of the research project … [Read more...] about SNCR fake news study: high stakes for marketers in survey findings