Trust

Privacy, WhatsApp and Facebook: a matter of trust

Neville Hobson 7 Comments Advertising, Communication, Marketing, Mobile, Reputation, Social Media, Software
WhatsApp

WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook. […] by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. There’s more to […]

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Trust: the key to employee advocacy success

Neville Hobson 8 Comments Business, Communication, Employee Communication, Ethics, IBM, Marketing, Public Relations, Social Media, Workplace

One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide and provides rich insights from the analysis of respondents’ opinions on a wide range of topics under the broad umbrella term ‘trust.’ You can read the report for detailed information. I referenced this report in a presentation I gave last week during the B2B Marketing Expo in London about employee brand advocates and ways in which my employer IBM embraces such advocacy. Trust is the primary foundation of every initiative or activity that involves someone advocating something or someone else, […]

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How can trust help the #PanamaPapers innocents?

Neville Hobson 8 Comments Business, Communication, Ethics, Journalism, Law, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society

The revelations from the mega-leak of data about the financial shenanigans of the wealthy and powerful, dubbed the #PanamaPapers, continue to roll out globally since the eruption last weekend opened up a Pandora’s Box (what some would call an Aladdin’s Cave) of consequences. At the heart of this scandal is 2.6 terabytes of data representing some 11 million individual documents about the business and financial affairs of clients of the Panama-based law firm Mossack Fonseca stretching from end-2015 back to the mid 1970s (that’s 40 years worth of information). The data was leaked to the German newspaper Suddeutsche Zeitung who shared it with the US-based International Consortium of Investigative Journalists (ICIJ), who subsequently shared their analysis and reporting with 107 […]

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UK crisis of trust: BBC is just the tip of the iceberg

Neville Hobson 3 Comments Communication, Journalism, Politics, Public Relations, Reputation, Society, Trends

A news item in today’s Telegraph says that a survey by Kantar shows that 79 percent of the British public don’t trust senior BBC managers to tell the truth. This, of course, relates to the serious and still-unfolding crises confronting the broadcaster as investigations into allegations of child sex abuse over past decades vie for media and everyone’s attention alongside the consequential resignation of its Director-General, increasing questioning of BBC leadership capability and organization structure, and its very future as an independent public service broadcaster. The Telegraph’s news snippet took me to the website of Kantar Media, the UK-headquartered market research firm and WPP subsidiary, and Crisis of Trust, the survey in question. They’ve published some eye-opening metrics from their […]

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