The January installment of The Hobson & Holtz Report brings Neville Hobson and Shel Holtz together in a long-form podcast that covers a handful of topical issues. We start with the 2018 Edelman Trust Barometer including the role of influencers as influence marketing efforts move from agencies to in-house departments. Next, the rise of live-streaming video with 95% of executives planning to use it this year. Then, which pharma companies are winning at social? We look at the results of a … [Read more...] about For Immediate Release 122: Trust, influence, pharma and more
Trust Barometer
Adding a face to the HSBC name could go a long way
Reputation is built on trust and, for HSBC Bank, that chain has been well and truly disconnected through the revelations of alleged dirty deeds in its private banking operation in Switzerland that say the bank helped a large number of its private-banking clients evade tax that have been paraded through the mainstream media over the past week. Whatever the actual facts of the matter, HSBC is being pilloried left, right and centre as a financial institution that helps wealthy people dodge tax - … [Read more...] about Adding a face to the HSBC name could go a long way
The sorry state of trust according to Edelman’s 2014 Trust Barometer
A key finding in the 2014 Trust Barometer published today by Edelman PR shows that, once again, public trust in governments around the world trails far behind trust in business. Moreover, the 'trust gap' has increased markedly in the 2014 findings compared to 2013 - now a 14-point gap - and, indeed, overall compared to five years ago when the financial crisis was starting to bite. While this gap illustrates a global average, where people's trust in governments varies within each of the 27 … [Read more...] about The sorry state of trust according to Edelman’s 2014 Trust Barometer
Truth and consequences about trust
On the basis that a picture is worth a thousand words, the chart below speaks loudly and clearly about the decline in trust in businesses that’s practically uniform in almost all the 20 countries included in the Edelman 2009 Trust Barometer survey of trust and credibility in business and government, published yesterday. It illustrates the answer by those surveyed to this simple questions: Thinking about everything you have read, seen, or heard about business in the last year, in … [Read more...] about Truth and consequences about trust