Last week, mobile operator Three UK announced it will block advertising on its network in a trial taking place in mid June. Three's action marks a new milestone in long-running arguments about online advertising between the online advertising industry, individual web publishers, and consumers who are the targets for much of that content. There's growing opinion - authenticated, so to speak, by the increasing use of software to block online advertising - that a large proportion of … [Read more...] about Ad blocking: reaching a tipping point for advertisers, publishers and consumers
Three
Differentiators in the battle for the 4G customer
Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The Financial Times has an insightful report that assesses the options for the mobile operators, setting the scene with this perspective: […] EE now covers almost 100 cities and towns … [Read more...] about Differentiators in the battle for the 4G customer