Enter the pop-up agency concept

You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In London, there’s a shopping mall containing pop-up stores. And the government’s got in on pop-ups, too. What many pop-up stores have in common is their…

Switching off the Twitter hashtag overload

Like many people, I wanted to keep an eye on some of what’s hot during South by Southwest 2009 in Austin, Texas, by seeing what people on Twitter are talking about when using the hashtag #sxsw. But it’s been a painful task not only keeping up with the flood of comment and opinion by people using that hashtag but also figuring out what on earth to pay attention to in that river of noise. Just look at this screenshot I…

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