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Sprinklr

Sprinklr gets satisfaction

April 13, 2015 by Neville Hobson 

better together

It looks like the $46 million that Sprinklr raised from investors earlier this month is powering the enterprise social media firm's expansion drive with its announcement last week that it has acquired Get Satisfaction, an online customer engagement community platform connecting companies with their customers to foster valuable relationships. This is Sprinklr's fifth acquisition in just over a year. In its press release, Sprinklr said the addition of Get Satisfaction adds industry-leading, … [Read more...] about Sprinklr gets satisfaction

Filed Under: Business, Communication, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Web Tagged With: Sprinklr

Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud

April 1, 2015 by Neville Hobson 

Empowered Customers

"Omnichannel" is a word to get used to as I expect we'll hear this buzzword more and more as the technical marketing term to describe something relatively simple: the seamless customer experience. More on that in a minute. It's a word used in much of the media reporting on two announcements from enterprise social media firm Sprinklr yesterday, the first being that it had raised $46 million in new investment funding to value the company at $1.17 billion. As Fortune magazine notes in its … [Read more...] about Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud

Filed Under: Business, Communication, Innovation, Investor Relations, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Workplace Tagged With: omnichannel, Sprinklr

Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

September 4, 2014 by Neville Hobson 

Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development. Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that … [Read more...] about Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

Filed Under: Business, Communication, Investor Relations, Marketing, Social Business, Social Media, Software, Technology, Web, Workplace Tagged With: #SocialAtScale, Sprinklr

Sprinklr brings social media convergence to global brands

August 14, 2014 by Neville Hobson 

Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas: 1. Maximize reach across paid, owned and earned social content 2. Integrate planning of content and campaigns across paid, owned and earned channels 3. Conduct automated … [Read more...] about Sprinklr brings social media convergence to global brands

Filed Under: Advertising, Business, Communication, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Web, Workplace Tagged With: Sprinklr

The big idea from Sprinklr

April 29, 2014 by Neville Hobson 

Less than three months after its acquisition of social business pioneer Dachis Group, social media SaaS vendor Sprinklr launches the next stage in its drive to bring greater integrated 'social at scale' ability to large enterprises with the introduction of paid social media to its modular infrastructure software platform. In its announcement today, Sprinklr says the new paid-media capability tightly connects the platform that Forrester Research described as “the most powerful technology on … [Read more...] about The big idea from Sprinklr

Filed Under: Business, Communication, Investor Relations, Public Relations, Social Business, Software, Technology, Web, Workplace Tagged With: #SocialAtScale, Sprinklr

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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