It looks like the $46 million that Sprinklr raised from investors earlier this month is powering the enterprise social media firm's expansion drive with its announcement last week that it has acquired Get Satisfaction, an online customer engagement community platform connecting companies with their customers to foster valuable relationships. This is Sprinklr's fifth acquisition in just over a year. In its press release, Sprinklr said the addition of Get Satisfaction adds industry-leading, … [Read more...] about Sprinklr gets satisfaction
Sprinklr
Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud
"Omnichannel" is a word to get used to as I expect we'll hear this buzzword more and more as the technical marketing term to describe something relatively simple: the seamless customer experience. More on that in a minute. It's a word used in much of the media reporting on two announcements from enterprise social media firm Sprinklr yesterday, the first being that it had raised $46 million in new investment funding to value the company at $1.17 billion. As Fortune magazine notes in its … [Read more...] about Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud
Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development. Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that … [Read more...] about Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
Sprinklr brings social media convergence to global brands
Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas: 1. Maximize reach across paid, owned and earned social content 2. Integrate planning of content and campaigns across paid, owned and earned channels 3. Conduct automated … [Read more...] about Sprinklr brings social media convergence to global brands
The big idea from Sprinklr
Less than three months after its acquisition of social business pioneer Dachis Group, social media SaaS vendor Sprinklr launches the next stage in its drive to bring greater integrated 'social at scale' ability to large enterprises with the introduction of paid social media to its modular infrastructure software platform. In its announcement today, Sprinklr says the new paid-media capability tightly connects the platform that Forrester Research described as “the most powerful technology on … [Read more...] about The big idea from Sprinklr
Sprinklr acquires Dachis to create a social enterprise powerhouse
Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations. Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has morphed into something called 'social business.' Such change has been rapid and sudden to many, just as they were getting used to understanding what 'social media' is and its key role in building engagement. What enterprise-size businesses want is … [Read more...] about Sprinklr acquires Dachis to create a social enterprise powerhouse