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Why a robot could be the best boss you’ve ever had

September 22, 2016 by Neville Hobson 

Dilbert robot boss

Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers. This article titled "Why a robot could be the best boss you've ever had" was written by Tomas Chamorro-Premuzic, for theguardian.com on Friday 9th September 2016 07.00 UTCWould you like to work for a robot? Although the automation of skilled jobs is a reality, your boss is probably (still) a human. Even though the most optimistic artificial … [Read more...] about Why a robot could be the best boss you’ve ever had

Filed Under: Artificial Intelligence, Business, Leadership, Society, Workplace Tagged With: Article, Artificial intelligence (AI), Business, Computing, Consciousness, Digital business, Features, Media & Tech Network, Psychology, Robots, Sponsored features, Technology, Tomas Chamorro-Premuzic, UK Professional Networks

Facial recognition – a powerful ad tool or privacy nightmare?

August 22, 2016 by Neville Hobson 

celebselfie

This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?

Filed Under: Advertising, Artificial Intelligence, Business, Communication, Mainstream Media, Marketing, Social Media, Society, Technology, Trends Tagged With: Advertising, Analysis, Article, Blogposts, Digital business, Facial recognition, Marketing & PR, Media, Media & Tech Network, Minority Report, Sean Hargrave, Sponsored features, Technology, UK Professional Networks

Digital agencies must learn how to speak the CEO’s language

February 26, 2016 by Neville Hobson 

compass

This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer … [Read more...] about Digital agencies must learn how to speak the CEO’s language

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Technology, Trends Tagged With: Advertising, Agencies, Article, Blogposts, Marketing & PR, Media & Tech Network, Sponsored features, Technology

Why the C-suite don’t ‘get’ social media marketing – and how to change that

August 5, 2014 by Neville Hobson 

The boardroom

It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb: Ignorance of the genuine value social media can bring to a business Lack of understanding about how to measure that value Flaherty cites recent research by Useful Social Media that … [Read more...] about Why the C-suite don’t ‘get’ social media marketing – and how to change that

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Social Media Tagged With: Apps, Article, Blogposts, Facebook, Marketing & PR, On social media marketing, Social media, Sponsored features, Twitter

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What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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