Social marketing and social PR: never the twain shall meet?
Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as “The Big Christmas Grudge Match: Social Media Marketing vs Social PR” although I saw it very much as comparing and contrasting the two elements that, in many respects, are different sides of the same coin. Whatever you call it, I…