Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their 'returns on engagement'; and introducing new product features in Socialbakers' offering, notably BrandLove. Socialbakers describes BrandLove as "a new research method we have designed that measures the sentiment consumers … [Read more...] about Sentiment analysis and the challenges of content overload