Social media – the game-changing channel for B2B

How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media and B2B marketing that I’ve been part of this year. Some 60 or so people gathered at the Paramount club on the 31st floor of the iconic Centre Point building in central London – stunning views across London even with low cloud – to be part of the morning event organized by Waggener Edstrom and B2B Marketing magazine. Over the course of a couple of hours, we shared thoughts, opinions and ideas on a range of topics related to that […]

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