Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development. Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that … [Read more...] about Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
#SocialAtScale
The big idea from Sprinklr
Less than three months after its acquisition of social business pioneer Dachis Group, social media SaaS vendor Sprinklr launches the next stage in its drive to bring greater integrated 'social at scale' ability to large enterprises with the introduction of paid social media to its modular infrastructure software platform. In its announcement today, Sprinklr says the new paid-media capability tightly connects the platform that Forrester Research described as “the most powerful technology on … [Read more...] about The big idea from Sprinklr
Remember the point of social business
There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Group - acquired last week by Sprinklr - that he used in a keynote presentation at the Enterprise 2.0 Summit in Paris earlier this month. I explored what we've learned about social business and how we can use frameworks … [Read more...] about Remember the point of social business
Can marketing become an enabler for genuine engagement?
A key underlying theme of the [email protected] Summit in London last week was what I might call "social marketing" - the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only [email protected] Summit on December 10 was hosted by Microsoft and attracted some 70+ participants by my estimation. Sprinklr said it was their first such event outside the US. What is 'social at scale'? Sprinklr … [Read more...] about Can marketing become an enabler for genuine engagement?