Escape planning in case Elon Musk’s Twitter acquisition succeeds

Ever since Elon Musk announced his bid to acquire full ownership of Twitter, the matter has become a huge topic of discussion in mainstream and social media alike. In the US, much of the narrative surrounds fears that Musk’s ownership of the social networking platform would signal the rise of extreme right-wing political activity, with currently-banned Donald Trump cited as a potential Twitter returnee. Trump, incidentally, says he has no plans to return as he has his own social network…

15 years and 100,000 tweets later: 3 tips for Twitter you can learn from

Twitter reminded me the other day that it was fifteen years ago when I signed up for a Twitter account. December 7, 2006, was that day and the message I posted was like many you saw at the time when people started signing up – pithy and full of insight :) Indeed, it was so unremarkable that it didn’t get a mention in my blog at a time when I was paying a lot of attention to what was happening…

SDF 43: The wearing away of trust

In the first episode in 2021 of our monthly Small Data Forum podcast, Thomas, Sam, and I discussed the big picture of Trump and what’s next for him, Joe Biden and America post-Trump, and in the context of our predictions in episode 42 in December. Those predictions weren’t that shabby, as it turns out. We considered what social media is: platform, publisher, or leech, which provoked some lively and trenchant opinion. We pondered the consequences and outcomes of the Capitol…

Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where the influencer publicising a…

#Hashtag10: the best hashtag fails in a decade

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It’s that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a…

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