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Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, ASA, Blogging, Digital media, disclosure, influencers, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

#Hashtag10: the best hashtag fails in a decade

August 24, 2017 by Neville Hobson 

Hashtags

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade

Filed Under: Business, Communication, Social Media, Society, Twitter Tagged With: Article, Blogging, Digital media, Edward Helmore, Facebook, hashtag, Internet, Media, News, Social media, Social networking, Technology, Twitter, US news, World news

Why the C-suite don’t ‘get’ social media marketing – and how to change that

August 5, 2014 by Neville Hobson 

The boardroom

It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb: Ignorance of the genuine value social media can bring to a business Lack of understanding about how to measure that value Flaherty cites recent research by Useful Social Media that … [Read more...] about Why the C-suite don’t ‘get’ social media marketing – and how to change that

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Social Media Tagged With: Apps, Article, Blogposts, Facebook, Marketing & PR, On social media marketing, Social media, Sponsored features, Twitter

PCC seeks to regulate press Twitter feeds

May 8, 2011 by Neville Hobson 

The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian reports, the PCC thinks some tweets by journalists would be considered as part of a newspaper's editorial content and, therefore, subject to existing regulation covering such content. It wants media … [Read more...] about PCC seeks to regulate press Twitter feeds

Filed Under: Business, Communication, Journalism, Mainstream Media, Social Media, Society, Trends, Twitter, Web Tagged With: Article, Blogging, Dan Sabbagh, Digital media, Internet, Main section, Media, National newspapers, News, Newspapers, Newspapers & magazines, Press Complaints Commission, Social media, Technology, Twitter, UK news

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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