In the first episode in 2021 of our monthly Small Data Forum podcast, Thomas, Sam, and I discussed the big picture of Trump and what's next for him, Joe Biden and America post-Trump, and in the context of our predictions in episode 42 in December. Those predictions weren't that shabby, as it turns out. We considered what social media is: platform, publisher, or leech, which provoked some lively and trenchant opinion. We pondered the consequences and outcomes of the Capitol riots or … [Read more...] about SDF 43: The wearing away of trust
Social media
Social media stars breaching rules on promoting brands, watchdog says
The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says
#Hashtag10: the best hashtag fails in a decade
How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade
Why the C-suite don’t ‘get’ social media marketing – and how to change that
It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb: Ignorance of the genuine value social media can bring to a business Lack of understanding about how to measure that value Flaherty cites recent research by Useful Social Media that … [Read more...] about Why the C-suite don’t ‘get’ social media marketing – and how to change that
PCC seeks to regulate press Twitter feeds
The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian reports, the PCC thinks some tweets by journalists would be considered as part of a newspaper's editorial content and, therefore, subject to existing regulation covering such content. It wants media … [Read more...] about PCC seeks to regulate press Twitter feeds