Social media hurdles that still need jumping

A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither. A growing number of products and services are available for marketers, and these evolving tools help companies monitor more keywords…

Social Business – a history defined

It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does social business actually mean? Guest author Andy Hewitt of Global Dawn offers some perspectives. We define social business as the creation of shared value for everybody in a business value chain, including the customer and the communities they live in,…

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