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SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

February 15, 2018 by Neville Hobson 

Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices. This episode's show notes were written by Thomas Stoeckle. The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey’s history, and China on top with … [Read more...] about SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

Filed Under: Small Data Forum, Business, Communication, Mainstream Media, Reputation, Social Media, Society, Technology, Trends, Web, Workplace Tagged With: Edelman, fake news, Pew Research, SNCR, Trust, Truth about Tech

SDF Podcast 15 – Reining in tech: responsibility, regulation and education

January 9, 2018 by Neville Hobson 

Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the month named after him, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech's enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous technological and economic transformations affect … [Read more...] about SDF Podcast 15 – Reining in tech: responsibility, regulation and education

Filed Under: Artificial Intelligence, Business, Communication, Mainstream Media, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Society, Software, Technology, Web Tagged With: AI, Alexa, Amazon, big data, chatbots, fake news, GDPR, SNCR

SNCR fake news study: high stakes for marketers in survey findings

December 11, 2017 by Neville Hobson 

You can summarise what marketers think about fake news with this - they are ambivalent about what ought to change, and are reluctant to alter their own business practices. That's a key finding from the results of an online survey-based research study carried out between August-November 2017 by The Society for New Communications Research of The Conference Board (SNCR). Led by SNCR Fellow Jeff Pundyk, a former Senior Vice President at The Economist, the prime purpose of the research project … [Read more...] about SNCR fake news study: high stakes for marketers in survey findings

Filed Under: Marketing, Advertising, Business, Communication, Mainstream Media, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web Tagged With: fake news, SNCR, Trust

How to engage the C-suite about social media with authority and confidence

October 16, 2017 by Neville Hobson 

"Social media takes time to build," said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It's equally true that one of the biggest obstacles to using social … [Read more...] about How to engage the C-suite about social media with authority and confidence

Filed Under: Social Media, Business, Communication, Events, Leadership, Professional Development, Workplace Tagged With: SNCR, The Conference Board, webinar

SNCR webinar will help you close the C-Suite gap about social media

September 26, 2017 by Neville Hobson 

Executives

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it's often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions - hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn't … [Read more...] about SNCR webinar will help you close the C-Suite gap about social media

Filed Under: Business, Communication, Events, Leadership, Marketing, Professional Development, Social Media, Workplace Tagged With: SNCR, The Conference Board, webinar

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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