Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication - where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a topic that's in the … [Read more...] about Enhance your skills with cognitive PR
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FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B
Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation "From 'Likes' to Social Influence: How To Drive Action" at The Dell B2B Social Media Huddle in London on September 24, 2012, Andrew Grill, CEO of influence platform Kred explains influence … [Read more...] about FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B
FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B
Listen Now: While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate. How can we "re-imagine nearly everything" about how our businesses work? In his keynote presentation at The Dell B2B Social Media Huddle in London on September 24, 2012, author and digital strategist Antony Mayfield … [Read more...] about FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B
5th B2B Huddle approaching at #SMWLDN
Just a week to go until the start of Social Media Week London on September 24 - and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we're starting to talk about who our keynote speakers are - Andrew Grill and Antony Mayfield are but two - we know about some of the unconference workshops; there's a special photo opportunity for all participants; and we're counting the glasses for the post-event tweetup. As with previous huddles, we're expecting a full house at Microsoft's … [Read more...] about 5th B2B Huddle approaching at #SMWLDN
The B2B Huddle on the social web
Since mentioning it last month, plans for the 5th Dell B2B Social Media Huddle are proceeding apace. Keynote speakers are being lined up, unconference workshop sessions are being discussed, tweetup plans are all proceeding, and we'll be naming names soon! Also coming very soon - a link to where you can register to participate. One thing we've now done is establish a Huddle presence on the web at www.b2bhuddle.com. That's where everything to do with this Huddle, as well as previous ones, … [Read more...] about The B2B Huddle on the social web