Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell B2B Social Media Huddle in London on September 24, 2012, Andrew Grill, CEO of influence platform Kred explains influence marketing best practices that generate mentions and tangible, measurable results, and why influence now matters to consumers and brands. Following his keynote, Grill led discussion in a question-and-answer session with Huddle participants. A video of Grill delivering his keynote will be available soon, thanks to our […]
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FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B
Listen Now: While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate. How can we “re-imagine nearly everything” about how our businesses work? In his keynote presentation at The Dell B2B Social Media Huddle in London on September 24, 2012, author and digital strategist Antony Mayfield looks at some models for inciting change, building credible business cases and how hacktivists and organised crime can be unlikely role models for change… You’ll get extra benefit from Mayfield’s keynote if you view his presentation deck as you listen, embedded below (if you […]
FIR Speakers and Speeches: Dave Coplin, Microsoft, on Future Forward at #SMWB2B
Listen Now: The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. That’s a core premise that Dave Coplin, Director of Search UK at Microsoft, shared with participants of The Dell B2B Social Media Huddle in his keynote presentation in London on September 24, 2012. Search is at the very heart of this change as the internet evolves to be more about “doing” and less about “finding,” Coplin says. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of businesses and brands. Coplin’s presentation highlighted the […]
5th B2B Huddle approaching at #SMWLDN
Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we’re starting to talk about who our keynote speakers are – Andrew Grill and Antony Mayfield are but two – we know about some of the unconference workshops; there’s a special photo opportunity for all participants; and we’re counting the glasses for the post-event tweetup. As with previous huddles, we’re expecting a full house at Microsoft’s London SW1 office next Monday. In fact, all 100 tickets have sold out (in a manner of speaking: participation is free of charge) and there’s now a waiting list. I do hope you can be […]
The B2B Huddle on the social web
Since mentioning it last month, plans for the 5th Dell B2B Social Media Huddle are proceeding apace. Keynote speakers are being lined up, unconference workshop sessions are being discussed, tweetup plans are all proceeding, and we’ll be naming names soon! Also coming very soon – a link to where you can register to participate. One thing we’ve now done is establish a Huddle presence on the web at www.b2bhuddle.com. That’s where everything to do with this Huddle, as well as previous ones, will be posted and announced. So add that address to your bookmarks. We’ve also now got our own Twitter handle – @b2bhuddle. Do follow us for news and commentary as we’ll be using this Twitter handle as a […]