Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation “From ‘Likes’ to Social Influence: How To…
Listen Now: While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate. How can we “re-imagine nearly everything” about how…
Listen Now: The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. That’s a core premise that Dave Coplin, Director of Search UK at Microsoft, shared with participants of The…
Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we’re starting to talk about who our keynote speakers are – Andrew Grill and Antony Mayfield are but two – we…
Since mentioning it last month, plans for the 5th Dell B2B Social Media Huddle are proceeding apace. Keynote speakers are being lined up, unconference workshop sessions are being discussed, tweetup plans are all proceeding, and we’ll be naming names soon! Also coming very soon – a link to where you…
