Good example of a social media press release from ING

Dutch financial services group ING released the results of a survey last month on the impact of social media in The Netherlands in 2012. The depth of information ING has published is comprehensive and paints a fascinating picture of attitudes, opinions and behaviours regarding social media in Dutch society based on a survey among 1,500 consumers, with a major focus on financial news. A handful of metrics from the report: 55% of consumers come across information regarding the financial sector in online media such as news sites and newspaper websites at least once a week. 33% of consumers see financial information posted on social media like Twitter and Facebook at least weekly. Nearly two-thirds of consumers (65%) said they find […]

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