#SmallDataForum

SDF podcast 10: Big Data is never a be-all and end-all

Neville Hobson Leave a comment Business, Communication, Entertainment, Journalism, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Society, Technology, Trends, Web

Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the recent general elections in the UK. This episode’s show notes were written by Thomas Stoeckle. We agree that, unlike last time, Labour did better than the Conservatives digitally at this election. In combining doorstep campaigning with digital targeting in marginal seats (based on the insights from their proprietary software) and generally being on the ball with issues online, Labour managed to connect the dots more successfully than the Conservatives. This […]

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SDF podcast 9: Either back to the future or fast forward to a new normal

Neville Hobson Leave a comment Business, Communication, Mainstream Media, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Social Networks, Society, Technology, Trends, Web
Thought / via Pixabay CC0

In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as the 2017 general election campaign (what went wrong for Theresa May and the Conservatives with a clear focus on the politics) and the latest global communications report from the Annenberg School of Communications (we focused especially on PR and AVE). Writer of the show notes for this episode is Sam: News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about […]

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SDF podcast 8: Seek out those you can trust

Neville Hobson Leave a comment Artificial Intelligence, Business, Communication, Marketing, Podcasting, Public Relations, Reputation, Small Data Forum, Social Media, Social Networks, Society, Technology, Web
Question Everything

In the latest episode 8 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we explore whether following the ‘interesting times’ of 2016, we are seeing some sort of ‘regression to the mean’, with a right wing populist not succeeding in general elections in the Netherlands, with Emmanuel Macron becoming president of France, and with Chelsea FC winning the Premier League (following Leicester City’s surprise success last year). And such is the nature of our continuously evolving subject matter, when we have completed a podcast, we often find that on key discussion points, there is already more, and breaking news. The Facebook Files Just days after recording our latest musings […]

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How does Big Data convert into Business Value? #SmallDataForum podcast episode 7

Neville Hobson Leave a comment Artificial Intelligence, Business, Communication, Marketing, Podcasting, Politics, Public Relations, Small Data Forum, Society, Technology, Trends, Web
Big Data

A topic that’s dominated our conversation in recent episodes of The Small Data Forum podcast is fake news and related issues. In episode 7, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we consider world wide web inventor Tim Berners-Lee’s call to action on what he sees as three big challenges for the web: Loss of control of personal data; Spread of misinformation; and Questionable political advertising. The second one in particular – spread of misinformation – offers another perspective on the fake news topic, part of the so-called post-Truth world, that speaks to a key aspect of this contemporary phenomenon: the dissemination of falsehoods and how can we address that. Thomas asks: Is it […]

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Narrative versus Fact – the ‘asymmetric information warfare’

Neville Hobson 1 Comment Business, Communication, Podcasting, Politics, Public Relations, Reputation, Small Data Forum, Social Media, Society, Trends
Fake News Invasion

In mid 2016, the first episode of a new business podcast was published that set out to address a timely matter facing all of us today: How do you make Big Data less intimidating, more actionable and thus more valuable? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. The Small Data Forum podcast is a channel to help achieve that objective. The more-or-less monthly podcast is co-presented by Thomas Stoeckle, Head of Strategic Business Development at LexisNexis BIS; Sam Knowles, Founder and Managing Director, Insight Agents; and Neville Hobson (that’s me). We’ve just […]

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