Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community - although PRs would benefit from reading it, too. It's about search engine optimization - SEO - that often seems like a dark art of Google PageRank manipulation as well as a legitimate tool or method designed to support marketing strategies among other things. It's also widely misunderstood, a case in point being its relationship to public relations and what it can do … [Read more...] about A reminder: SEO isn’t PR