Last week, I asked "Who 'owns' social?" as part of my preparation for moderating a panel discussion with that title at The Social Customer 2012 conference that took place in London yesterday. The post attracted a handful of great comments from Adam Tinworth, Shel Holtz, David B. Thomas and David Terrar, each of whose views added to the richness of the discussion yesterday. And rich it was. Each member of the panel - Katy Howell (Managing Director, Immediate Future); Nick Sharples … [Read more...] about Does it really matter who owns social?
SCRM12
Who do you think “owns social”?
Next week, I'm moderating a panel discussion at The Social Customer conference in London on this very topic. Some smart people will be on that panel: Katy Howell (Managing Director, Immediate Future); Nick Sharples (Corporate Communications Consultant), Martin Hill-Wilson (Brainfood Consulting), Aaron Stewart (Product Marketing Manager, KANA Software) From the event description: In most organisations, Marketing has led the way in social media adoption and usage. Some would say, though, … [Read more...] about Who do you think “owns social”?