FIR Interview: Scott Monty on leaving Ford Motor Company

Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott’s profile rose as he innovated attention-grabbing approaches to employing social media on behalf of one of the biggest and oldest big-iron companies in the world. The commentary that followed Scott’s announcement painted his decision as a kind of turning point, a symbol of a significant shift in marketing’s adoption of social media – and not necessarily a very positive one. Writing for Forbes, Shel Israel said Scott’s decision was a great loss […]

Continue reading