The rise of the cognitive PR machines
Within two years, 20 percent of business content will be authored by machines or “robo writers,” as Gartner puts it in its list of ten predictions of an algorithmic and smart machine-driven world that the analyst firm published last October. It was a topic I used as a focal point in my presentation about PR measurement and how it’s getting smarter partly through automation that captured close attention from the 50+ PR pros in the audience at a CIPR event…