In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish? The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial … [Read more...] about For Immediate Release 96: The crisis that keeps on giving
quartz
FIR Interview: Jay Lauf, Publisher, Quartz magazine
In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices. There is no print edition. In the eighteen months since the launch of Quartz - what it described as "a new type of publication in the new global economy for a new class of global business executive" - the digital magazine now reaches five million readers globally, according to publisher Jay Lauf, … [Read more...] about FIR Interview: Jay Lauf, Publisher, Quartz magazine
Quartz digital delivery starts Sept 24
An interesting experiment in the future of mainstream news media and its publishing platform goes public on Monday September 24 with the official launch of Quartz, a new digital business magazine from US publisher Atlantic Media. Quartz is intended primarily for consumption on tablets and other mobile devices. There is no print edition. I've been paying attention to developments at Quartz as it gears up for its imminent launch since I interviewed editor-in-chief Kevin Delaney in London in … [Read more...] about Quartz digital delivery starts Sept 24