For Immediate Release 96: The crisis that keeps on giving

In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish? The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial intelligence-based chatbot named Hugo for more information about just the stuff you’re interested in. Will artificial intelligence eventually take over the creative side of content marketing? Takata’s air bag crisis is in its second decade, leading ultimately to the once-mighty company’s bankruptcy. […]

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FIR Interview: Jay Lauf, Publisher, Quartz magazine

In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices. There is no print edition. In the eighteen months since the launch of Quartz – what it described as “a new type of publication in the new global economy for a new class of global business executive” – the digital magazine now reaches five million readers globally, according to publisher Jay Lauf, with 42 percent of this number outside the US, illustrating the strong international attraction of the magazine. On the advertising front – Quartz’ revenue model is based on attracting the right advertisers that enable the magazine to be available free to […]

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Quartz digital delivery starts Sept 24

An interesting experiment in the future of mainstream news media and its publishing platform goes public on Monday September 24 with the official launch of Quartz, a new digital business magazine from US publisher Atlantic Media. Quartz is intended primarily for consumption on tablets and other mobile devices. There is no print edition. I’ve been paying attention to developments at Quartz as it gears up for its imminent launch since I interviewed editor-in-chief Kevin Delaney in London in July for an FIR Interview podcast. Among the wide-ranging topics we discussed in that interview, Delaney shared his thinking on a probable media landscape in 2013 and beyond as digital delivery becomes increasingly significant for mainstream publishers and influential business readers alike; […]

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