• The acceptance hurdles for QR codes

    QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to…

  • More experiments with QR codes

    There’s a lot of experimenting going on these days with QR codes, those square images we see with increasing frequency on everyday items like utility bills, business cards, even building permits, and which you scan with your mobile device’s camera and a barcode-scanning app and which then lets you perform…

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