A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism as some who have experimented with this nifty tech really…
A topic I’ve written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they’re being used by marketers attracts praise and derision…
Whenever I read reports that assess how poorly QR codes and other barcodes are doing, and the unhappy outlook for their future, I’m always reminded of Hugh McLeod’s classic cartoon from 2007 you see here. A new report from eMarketer says that QR codes aren’t giving consumers what they want.…
An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events in its history, with respective content on Wikipedia. According to…
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes…
No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan them. Two, there’s little uniformity among the apps required to…
One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them. Surely you can do better than simply get a company’s regular website – too often not optimized for mobile use – or search engine results when you scan the…
Much of the UK went to the polls today in a mix of national and local elections. Elections for the Scottish Parliament, the Welsh Assembly and the Northern Ireland Assembly are being held, as are polls in 279 English councils. And there is the national referendum on the so-called Alternative…
