The next time you visit a McDonald's restaurant, especially in the US, check the packaging for information about the nutritional value of the food you're about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form of a QR code that you scan with your smartphone's camera; that action then brings information from a McDonald's website to your screen that you can read and also share with your social networks. As many … [Read more...] about McDonald’s new packaging, a QR code and telling brand stories
QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it's far more about how marketers and others use them in their efforts to engage with consumers and others. When I'm out and about, I keep an eye out for examples of how businesses use QR codes, looking for examples good and bad (hopefully, more of the former). I encountered one today … [Read more...] about What if Brancott had got it right with their QR code?
I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today's digital world. What are you supposed to do with one when someone gives you theirs? You somehow have to get their contact info from the card and into your contacts list in Outlook or Evernote or whatever tool you use. That usually means typing it in unless you're an fan of OCR software (and who regularly uses that for something like … [Read more...] about Could NFC make the business card really useful?
A technology that's often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It's that 'action' that's the focus of criticism as some who have experimented with this nifty tech really have lacked imagination in its use and, thus, received large yawns from everyone not only consumers. However, great examples of imagination in action are there, which clearly suggest that the tech can have a … [Read more...] about On target with QR codes
A topic I've written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they're being used by marketers attracts praise and derision in almost equal measure. Given my glass-half-full approach to such matters, I love discovering imaginative uses of these powerful little tools.And here's … [Read more...] about QR codes at heart of lost-and-found service Belon.gs