I was honoured to present some of the awards to winners of the UK Digital PR Awards 2023 contest at a dinner and ceremony in London on 12 July. The awards recognise excellence in digital PR across more than 25 categories. The judging process was rigorous, with an expert panel…
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating the value of PR efforts by calculating the cost of…
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest in artificial intelligence as a tool to aid and amplify…
Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27, Musk has sowed huge fear, uncertainty and doubt about what’s…
The suspension of a Google engineer called Blake Lemoine, who claimed an AI (artificial intelligence) in the form of a computer chatbot he was working on had become sentient and was thinking and reasoning like a human being, has stimulated a lot of comment over the past few weeks following…
