Procter & Gamble Archives - NevilleHobson.com

For Immediate Release 152:
LOL (TM)

Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included… P&G is attempting to trademark common Internet acronyms, including LOL. Texting has become a common tool in political campaigns. Will it find its way into marketing? Gen Zers will outnumber Millennials within a year. There are implications for communicators. Should your company be on IGTV? A look at vanished technologies from Gartner’s 2017 hypecycle of emerging…

Crest Memorial Day cartoon way off the mark

[Update May 28:] A commenter to this post says the uproar I’ve described here isn’t about the cartoon you see above. Rather, “the offensive picture was part of Crest’s current marketing campaign stating something along the lines of ‘vowing not to remember what you did on Memorial Day and never letting your smile yellow.’” If I can get an example of that campaign, I’ll update this post accordingly.] The marketers for Crest 3D White teeth whitening products are having a…