The only way is ethics #PRethics

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.” Organized by The Debating Group and sponsored by the CIPR, the motion was proposed by Stephen Davies and seconded by me; and opposed by Stephen Waddington and seconded by Claire Walker. About 100 people formed the audience, many of whom contributed opinion and running commentary on Twitter as each of the four speakers made their cases for the motion and against it. Once the formal addresses had been made, debate chair Alastair McCapra opened the debate to […]

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Being inclusive about PR ethics

One of the great things about the Ethics Awareness Month initiative from the Public Relations Society of America (PRSA) is that it helps focus clear attention on a core issue in the profession that, in many people’s minds, needs that attention. It doesn’t matter a bit that the PRSA’s initiative happens to be organized by the professional body that represents practitioners in the USA. To give full credit to them (as well as recognize some good common sense at work), it’s very open – anyone with a point of view and some good ideas on ethics can contribute no matter where they are and whether they’re a member of the PRSA (or any other body) or not. One feature of […]

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So what will you do for ethics in PR?

The subject of ethics in public relations often provokes strong opinions from people, especially when questionable practices fall under the critical spotlight – as Scott Adams so cannily grasped in this Dilbert cartoon in August. Ethics in PR issues from the past few years that readily come to my mind range from Edelman’s shattered pedestal over not one but two Wal-Mart kerfuffles in 2006; the anti-astroturfing campaign by Trevor Cook and Paull Young in that same year; ongoing PR spam (very much a matter of ethical behaviours, in my view); Burson Marsteller’s Facebook dirty tricks fiasco this year; and of course the News of The World phone hacking scandal that came to a dramatic head in July and the subsequent […]

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