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#PRDefined

Public Relations redefined

March 2, 2012 by Neville Hobson 

The search for a new way of defining what 'public relations' means has come to a conclusion after a lengthy public consultation process, a short list of three candidates from which to choose a winner, and the final public vote. The contest was organized and spearheaded by the Public Relations Society of America (PRSA) and partnered by professional associations around the world including the CIPR, CPRS, IABC, AMEC, Arthur W. Page Society, Institute for Public Relations, the Global Alliance and … [Read more...] about Public Relations redefined

Filed Under: Business, Communication, Leadership, Public Relations, Society Tagged With: #PRDefined

Three candidates for new PR definition

January 15, 2012 by Neville Hobson 

The PRSA-led global initiative to find a new definition for public relations has moved into an interesting phase as it extends the time for deciding on what will be the one. Rather than the PRSA and its global partners choose from three candidate definitions, those candidate definitions have been posted publicly to encourage further public discussion. In an update posted earlier this week, incoming PRSA president Gerard Corbett said practitioners have until January 23 to express their … [Read more...] about Three candidates for new PR definition

Filed Under: Communication, Leadership, Public Relations, Society Tagged With: #PRDefined

Have your say in redefining public relations for the modern age

November 21, 2011 by Neville Hobson 

What's your definition of the term "public relations"? Does it match that of the Public Relations Society of America (PRSA): Public relations helps an organization and its publicsadapt mutually to each other. Or in the UK, that of the Chartered Institute of Public Relations (CIPR): [...] Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and … [Read more...] about Have your say in redefining public relations for the modern age

Filed Under: Communication, Leadership, Public Relations, Social Media, Society Tagged With: #PRDefined

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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