Public Relations redefined

The search for a new way of defining what ‘public relations’ means has come to a conclusion after a lengthy public consultation process, a short list of three candidates from which to choose a winner, and the final public vote. The contest was organized and spearheaded by the Public Relations Society of America (PRSA) and partnered by professional associations around the world including the CIPR, CPRS, IABC, AMEC, Arthur W. Page Society, Institute for Public Relations, the Global Alliance and WOMMA. And the winning definition is: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. The PRSA said the winner was the second of the three candidates for the job, getting 671 […]

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Three candidates for new PR definition

The PRSA-led global initiative to find a new definition for public relations has moved into an interesting phase as it extends the time for deciding on what will be the one. Rather than the PRSA and its global partners choose from three candidate definitions, those candidate definitions have been posted publicly to encourage further public discussion. In an update posted earlier this week, incoming PRSA president Gerard Corbett said practitioners have until January 23 to express their initial reactions to these draft definitions, adding: […] We’ll then aggregate and analyze your feedback in preparation for a second “Definition of PR” summit meeting with our international partners, from which three final definitions will arise for voting by the profession. This additional […]

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Have your say in redefining public relations for the modern age

What’s your definition of the term “public relations”? Does it match that of the Public Relations Society of America (PRSA): Public relations helps an organization and its publicsadapt mutually to each other. Or in the UK, that of the Chartered Institute of Public Relations (CIPR): […] Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. Or even Wikipedia’s definition, which begins:: Public relations (PR) is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, […]

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