Enter the pop-up agency concept

You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In London, there’s a shopping mall containing pop-up stores. And the government’s got in on pop-ups, too. What many pop-up stores have in common is their…

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