Trust in a name makes the difference

What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s a universal behaviour. All this week, I’ve been suffering from acute lower back pain which I’ve attributed to some rather unwise physical jerks shuffling around and lifting heavy stuff in my garage last weekend (entirely ignoring other perhaps more obvious factors like bad posture sitting, sitting too long, not enough mobility, etc) As I believe in self-help first with a doctor’s visit being the last resort, some consultations with pharmacists at a Boots chemist resulted in a week of using […]

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