Trust in a name makes the difference

What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s a universal behaviour. All this week, I’ve been suffering from acute lower back pain which I’ve attributed to some rather unwise physical jerks shuffling around and lifting heavy stuff in my garage last weekend (entirely ignoring other perhaps more obvious


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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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