How do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas? If you think B2B social marketing is just a minor variation on the practices that work in consumer markets, then a new podcast added to the FIR Podcast Network will show you otherwise. Our new podcast is FIR B2B, debuting this week and next, … [Read more...] about Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg