FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned…

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