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O2

Differentiators in the battle for the 4G customer

August 29, 2013 by Neville Hobson 

Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The Financial Times has an insightful report that assesses the options for the mobile operators, setting the scene with this perspective: […] EE now covers almost 100 cities and towns … [Read more...] about Differentiators in the battle for the 4G customer

Filed Under: Business, Communication, Experiences, Innovation, Marketing, Mobile, Public Relations, Technology, Web Tagged With: 4G, EE, O2, Three, Vodafone

The future can be rosy for advertising and mobile

March 22, 2013 by Neville Hobson 

I must have walked past Ronnie Scott's Jazz Club in London's Soho scores of times over the past decades, yet I've never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to hear the CEOs of the three biggest mobile operators in the UK talk about how they see the future of advertising and the role of mobile in that future. The event was a … [Read more...] about The future can be rosy for advertising and mobile

Filed Under: Advertising, Business, Communication, Innovation, Leadership, Marketing, Mobile, Public Relations, Technology, Web Tagged With: 4G, EE, O2, Vodafone, Weve

Freedom from charger entanglement

September 27, 2012 by Neville Hobson 

If you have lots of mobile and other portable devices as I do, I bet you have a lot of chargers to go with them, undoubtedly one charger per device. I just did a quick count around the office: ten devices  - mobile phones, portable drives, Kindles, wifi kit, etc - and twelve chargers (I guess I no longer have the devices two chargers came with). It's the bane of modern connected life as the connection points are usually different for each device, and chargers often have different … [Read more...] about Freedom from charger entanglement

Filed Under: Business, Gadgets, Hardware, Mobile, Technology, Trends Tagged With: O2

When Apple asked about O2

January 17, 2009 by Neville Hobson 

I had an email from Apple this morning, asking me to take a brief survey regarding my recent sorry experience with my iPhone which was replaced under warranty last week. “Dear Apple Customer,” it began. “Apple would like to get your feedback regarding your recent iPhone service experience at your local Phone Network Provider,” they said. “The responses you provide in this survey will be used to improve our support services and our products.” The phone network provider Apple refers … [Read more...] about When Apple asked about O2

Filed Under: Business, Communication, Experiences, Gadgets, Mobile, Public Relations, Reputation Tagged With: Apple, iPhone, O2

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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