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#NoTW

I bought a copy of the first edition of the Sun on Sunday

February 26, 2012 by Neville Hobson 

I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first - it's also the first time I've ever bought The Sun. It looks and feels like the Monday-Saturday paper - one of their goals, I would imagine, not to look different. As for the content, well, ditto I guess. Overall impression on me? Yawn :) If I want the Sun on Sunday content in future, I'll just look at the website - unless it becomes paywalled. There's nothing I find compelling, … [Read more...] about I bought a copy of the first edition of the Sun on Sunday

Filed Under: Business, Google+, Mainstream Media, Marketing, Public Relations, Reputation, Society, Web Tagged With: #NoTW, [From Google+]

How to hack a phone like News of The World journalists did

August 30, 2011 by Neville Hobson 

Via Reuters: World renowned computer hacker, Kevin Mitnick, shows you step-by-step how the News of the World journalists hacked into private voicemails. Shockingly easy to do with some open source software as Mitnick explains. If you access your mobile phone voicemail without a password, is that a risk worth taking? (Background: News International phone hacking scandal) Related post: Can they handle the truth? … [Read more...] about How to hack a phone like News of The World journalists did

Filed Under: Communication, Ethics, Law, Mainstream Media, Mobile, Society, Software, Technology Tagged With: #NoTW

Seeing PR sense behind latest News International events

July 15, 2011 by Neville Hobson 

The announcement this morning that News International CEO Rebekah Brooks had resigned provoked near-universal applause on Twitter, from what I could see in my content stream. It was also reported in mainstream media around the world, illustrating quite clearly how significant this is beyond the UK. This and related events today look like the result of some wise counsel that must include public relations advice by PR firm Edelman which was appointed by News Corporation on July 13 to provide … [Read more...] about Seeing PR sense behind latest News International events

Filed Under: Business, Communication, Ethics, Investor Relations, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society, Web Tagged With: #NoTW

Making some drama from the NOTW crisis

July 13, 2011 by Neville Hobson 

Last week, the focus was on the News of The World and phone hacking, culminating in the newspaper's final edition on Sunday July 10. This week, attention has shifted dramatically as events have moved up level by level to embrace the ultimate owner of the British newspaper, News Corporation, in a genuine crisis that could engulf Rupert Murdoch's media conglomerate in a demolition of reputation and trust that threatens the very structure of the organization. The most significant development this … [Read more...] about Making some drama from the NOTW crisis

Filed Under: Business, Communication, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society, Twitter, Web Tagged With: #NoTW

A tipping point sets a milestone for mainstream media evolution

July 10, 2011 by Neville Hobson 

I've been reading through the News of The World today. It's the first time I've ever bought this newspaper - and the last time, too, as this was its last edition.The closure that concludes 168 years of newspaper publishing is a sorry end to a popular tabloid that consistently served up the type of fare that captured the attention of 7.5 million Britons every Sunday.At its peak in recent years, it claimed to enjoy the world's biggest readership for an English-language newspaper, a view supported … [Read more...] about A tipping point sets a milestone for mainstream media evolution

Filed Under: Business, Communication, Ethics, Journalism, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society, Web Tagged With: #NoTW

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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