This morning, the British government announced the appointment of the next Archbishop of Canterbury. I’ve linked to the announcement, above. It will bring you the tweet you see in the screenshot. Yes, a tweet is the government announcement. According to the BBC report on the appointment: […] Prime Minister David Cameron made the announcement via Twitter. Are formal (official?) government announcements on Twitter getting to be common practice? We do have an extremely high profile example to set the bar. I don’t know Downing Street’s tactical goal with this tweeted announcement. But note that it’s a promoted tweet rather than simply a regular one. Twitter describes promoted tweets as “ordinary Tweets purchased by advertisers who want to reach a wider […]