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Idle thumbs: Why commuters are the best audience

July 10, 2015 by Neville Hobson 

Commuter

A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that's particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to exceed four per person by 2020, we're increasingly reliant on the … [Read more...] about Idle thumbs: Why commuters are the best audience

Filed Under: Advertising, Business, Communication, Guest Post, Marketing, Mobile, Technology, Trends, Web Tagged With: Axonix, mobile advertising, programmatic advertising

Mobile can grow, but publishers are losing out on revenue

December 5, 2014 by Neville Hobson 

A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make up an incredible 66% of the social network’s total advertising revenue. And yet, I reacted to the announcement with little surprise. After all, it shouldn’t be news to anyone that mobile advertising is growing at a remarkable rate … [Read more...] about Mobile can grow, but publishers are losing out on revenue

Filed Under: Advertising, Business, Communication, Guest Post, Marketing, Mobile, Social Networks, Trends, Web Tagged With: Axonix, Facebook, mobile advertising

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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