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mobile advertising

Idle thumbs: Why commuters are the best audience

Commuter
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A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus […]

Posted on July 10, 2015July 10, 2015 AdvertisingBusinessCommunicationGuest PostMarketingMobileTechnologyTrendsWeb

Mobile can grow, but publishers are losing out on revenue

A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make […]

Posted on December 5, 2014December 5, 2014 AdvertisingBusinessCommunicationGuest PostMarketingMobileSocial NetworksTrendsWeb
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