Experience innovation

When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition video and audio in the overall story, that sound contributed…

FIR Interview: Thomas Power, Ecademy

In this FIR Interview, co-host Neville Hobson talks to Thomas Power, the founder and Chairman of Ecademy, during the MIPAA New Influencers Workshop on March 31, 2010, where both men were speakers at this UK motor industry event about public relations and marketing, social media and customer engagement. In a…

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