When the topic of artificial intelligence and cars gets discussed - it's a topic of frequent discussion online these days - it's often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery … [Read more...] about The automotive future isn’t self-driving… Not yet
mipaa
Experience innovation
When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott's company in April for the US market captured my imagination in one area especially - the sound of the car's exhaust. Added to the high-definition video and audio in the overall story, that sound contributed to an enriched and memorable experience, making it probable that I'd share that experience with friends and other in my online communities, far more so than if it had simply been 'a pretty good … [Read more...] about Experience innovation
FIR Interview: Thomas Power, Ecademy
In this FIR Interview, co-host Neville Hobson talks to Thomas Power, the founder and Chairman of Ecademy, during the MIPAA New Influencers Workshop on March 31, 2010, where both men were speakers at this UK motor industry event about public relations and marketing, social media and customer engagement. In a wide-ranging conversation, Thomas explains his three books formula based around Free by Chris Anderson, Engage! by Brian Solis, and Trust Agents by Chris Brogan and Julien Smith to introduce … [Read more...] about FIR Interview: Thomas Power, Ecademy