When the topic of artificial intelligence and cars gets discussed – it’s a topic of frequent discussion online these days – it’s often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by…
When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition video and audio in the overall story, that sound contributed…
In this FIR Interview, co-host Neville Hobson talks to Thomas Power, the founder and Chairman of Ecademy, during the MIPAA New Influencers Workshop on March 31, 2010, where both men were speakers at this UK motor industry event about public relations and marketing, social media and customer engagement. In a…
