The metaverse is not your destination

When Meta fka Facebook announced its change of purpose and name last year to become a self-described “social technology company,” it was widely seen as a signficant move in establishing the leading role in defining and enabling the metaverse as the next level up from current social networks, AR, VR, virtual worlds, the whole online shebang that is layered onto the current Internet. Which gets to my point in this article – considering the question, “What is the metaverse?” Some…

Lush shows it’s time for an anti social media policy

At the dawn of the social media age fifteen and more years ago, everything was about blogs. This was the time just before Facebook, before Twitter, even before YouTube, when blogs started to gain momentum from the early-to-mid 2000s when businesses began exploring this new media model and considered the opportunities and risks it presented as an additional communication channel. Take IBM, for example – a true early pioneer in encouraging employees to embrace a new communication medium. Often, though,…

Metaverse: how Facebook rebrand reflects a dangerous trend in growing power of tech monopolies

Facebook’s rebranding as Meta has been seen by many as the company’s latest attempt at corporate crisis control. The social media giant has been publicly attacked for creating an environment that fosters far-right extremism and violating individuals’ data privacy. Yet it also represents an attempt to rebrand the growing power of tech monopolies to shape all areas of our lives through social expansion. It points to a troubling new era of “metacapitalism” – or “capitalism on steroids” as Forbes called…

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